We build decision systems.

Finding the signals that matter in complex data. Turning a signal into a decision you can act on.

Get started Talk to us

Score your business complexity live, now

A Signal decision system, live.

* Signal Analytics model data. See methodology

What we do

Solutions in action.

SignalOS runs underneath every build. Find the signal. Make the decision. Turn it into action.

Product data

ActivateDigital

A Digital Product Passport, built from data you already have.

EU ESPR textile rules land by 2027. ActivateDigital pulls your Shopify, supplier and certificate data together and flags what’s missing. *EU timeline →

9:41

Halden Supply

1 product in progress

1Upload2Understand3Analyse4Deliver

Drop anything with product information

Linesheet, tech pack, a photo of the care label or just the code

XLS

linesheet-aw26.xlsx42 styles, reading

IMG

care-label.jpglabel, reading

GTIN

product code

✓GS1 registry verifiedResolves to Halden Supply, AW26gs1.org

✓Digital Link createdShort link and QR generatedid.gs1.org

✓Fibre composition read from label80% merino, 20% nyloncare-label.jpg

✓Labelling compliance assessedNo blocking issues, 1 field to confirmEU 1007/2011

✓Claims traced to evidence4 claims matched to certificates4 of 4

filled without
you touching it

Claim to evidencelive

RWS certified woolMerino Crew Knit

Traceable to farmMerino Crew Knit

OEKO-TEX dyedBrushed Flannel Shirt

European linenLinen Camp Collar

supply mapverified

cert RWS-2291verified

cert SH025verified

no source foundunsubstantiated

no evidence found

Matched to certificateRWS-2291 · VALID TO 2027

0Scans this month

+18%vs last month

3 of 4Claims sourced

Analysissignal-1

Reading 3 style records0.4s

Cross-checking 12 signals1.1s

Matching claims to certificates0.9s

Isolating variance0.6s

Finding

Linen Camp Collar is the only style without a verified fibre certificate. The 3% decline sits entirely with it.

92% CONFIDENCEAdd the certificate

✓Delivered to 3 destinationsPassport published, retail pack sent, claims live

Digital Product Passport

Merino Crew Knit Halden Supply · Slate · UK 6 to 18

● Verified by Signal

Generated 09:41signal-1 · v1.2

id.gs1.org/01/05060000000000
Scans to the verified record

Evidence

Fibre composition80% merinocare-label.jpg

Care instructions5 symbolsEN ISO 3758

Size rangeUK 6 to 18linesheet

Country of originPortugalsupplier dec

PackagingCard, recyclablespec sheet

sha256 4f2a91c7Signed

Retail submission

John Lewis, ready to submit

Mapped to JL spec v412/12

Completeness

Taxonomy mappedKnitwearauto

Imagery attached6 assetstech pack

export xlsx · pdfReady

Consumer pack

Shopper-facing story

4 claims · 4 sources96%

Substantiated claims

RWS certified woolcert RWS-2291

Traceable to farmsupply map

OEKO-TEX dyedcert SH025

confidence 96%Cleared

See it live →

Pricing

SignalPrice

Find the pricing power already hiding in your data.

A 1% price rise adds ~8% operating profit at the same volume. Most pricing is still set by instinct. *McKinsey →

SignalPrice LIVE

What are the biggest pricing opportunities right now?

Reading live data · 7,755 sets · 15 markets

Ranking the opportunities

Reading the headlines

741

open opportunities

$79.9M

modelled upside

median spread 65.1% · 828 sets on promotion

TIER 1 · ACT NOW

Coruscant Guard Gunship 75354

AU vs DE · 9 markets · Amazon · high confidence

$4.99M

upside

AU $96.62

DE $237.91

146% spread

The move Lift AU toward the US / EUR corridor.

✓ Pricing Plan · James Bradley tracked

→

See it live →

Creative

SignalFrame

Know which ad is working while budget is still in play.

48% of ad ROI is the creative itself, yet most teams can’t rank what’s already running. *Nielsen →

SignalFrameRules v1.0

Score an ad

► Gillette_BODY_56s.mp4MP4 · 56s · 41MB

Drop your video here to score it

BrandGillette

PlatformYouTube

Score it →

SignalFrameANALYSING

no early cut

logo @ 50s

pace 2.5×

2 CTAs

0:000:56

Video Intelligence shots · logos · text

Speech-to-Text voiceover

Vision end-frame CTAs

SignalFrameGillette · 56s

AAttractZero cuts in first 3s0.0/10

BBrandLogo lands at 50s0.0/10

CConnectNo category claims0.0/10

DDirectTwo written CTAs0.0/10

Fix Connect first. Two category claims in the middle third moves the score without a reshoot.

See it live →

Media

SignalMedia

See the channel mix that actually pays.

47% of marketing ROI is overstated when models ignore non-media drivers. We mark the homework the platforms won’t. *Nielsen →

£640k to move

SignalMedia

Plan comparisonYours vs recommended · 7 channels

Your planRecommended

Digital

+6.4 pts

Social

PR & Events

OOH

Audio

CRM

SignalMedia

Increase Digital by 6.4 points

Largest gapDigital

Budget to move£640k

ROI proxy£1.09 → £1.14

See it live →

Organisation

SignalPulse

See where complexity is costing you and what to fix first.

2 in 3 companies name decision friction as their #1 complexity driver. Your first read takes 10 minutes. *Signal 05/26 →

Your complexity report in 10 minutes.

See it live →

How we do it

Different challenges.
One core system.

Build by operators who code. Coders who understand the operation.

Diagnose SignalPulse · 10 mins

Find where to start before you invest in the fix. A Complexity Tax score, a peer benchmark, a costed range and the first decisions that move the dial. Fixed scope, fixed price, no procurement cycle.

Build 0 to 90 days

The working decision system, built around your data, your decision and your environment. It runs on SignalOS and deploys straight into where you work. One sprint, 0 to 90 days, one live MVP. That is where we start.

Operate Lifetime

The part most teams skip. We keep the system live, accurate and improving as the business changes. It works from day one and our team supports it from there.

Signal Ready

A 10 minute diagnostic. You get a Complexity Tax score, a peer benchmark against companies of similar size and sector, plus a £ range of what the friction is costing you.

01Complexity Tax score across five domains
02Peer benchmark by sector, size and model
03A £ range estimate of the cost
04Tailored next-step recommendations

Start the snapshot

Talk to us

Share some thought starters on areas you'd like to address.
We'll come back with the best next steps.

Initialising Signal OS...

Validating live dependencies...

Verifying scoring engine...

Ready

Complexity Tax score

Peer benchmark

Cost range

Tailored actions

Hi,

This is a quick read on where complexity might be costing you. This is a beta, based on limited inputs. Contact us to run an in-depth analysis.

Your organisation

Company email

What category do you mainly play in?

5 sections. Input time: 4-5 minutes

Privacy first: When you close this, all information is cleared from your browser. SUBMIT before closing to receive your results. You're the only one that sees your personal results.

Section 01

Help us understand your business unit

How may we call you?

What's your role title?

What is the most important KPI this year?

Section 02

About your team

How clear is decision ownership in your team?

How often do your team's priorities change mid-week?

How often do team members disagree on who owns a task?

How often do decisions get revisited or reversed?

How often do teams duplicate work because coordination is weak?

How often do internal processes slow execution rather than support it?

How often do internal politics or competition between teams slow down shared work?

Section 03

About your tools

How easy is it to access the data you need to do your job?

How much manual work is required to prepare data before it is usable?

How often do the systems you rely on fail to talk to each other properly?

How often do your core tools create more work than they solve?

Roughly how many different software tools or systems do you regularly use for your work?

Section 04

About how things work

How often does leadership create new problems rather than solve existing ones?

Once an opportunity or issue is identified, how quickly can the organisation act on it?

How well do current processes hold up as work volume increases?

How well does leadership remove blockers when work gets stuck?

How often does leadership actively sponsor and clear the path for important work?

How often do people here accept slow or inefficient ways of working as just how things are?

Section 05

About the operating reality

Where does work actually slow down in practice?

What frustrates people about how work gets done today?

What tool or system works well today?

What tool or process causes most friction?

Don't forget: Click SUBMIT below. Everything is cleared from your browser when you close.

Running SignalPulse analysis

Your first read, there.

This is an early read, using real signals. Built from limited inputs, external data and pattern-based modelling.

Where it looks like you sit in your category

How You Compare

Compared against peers of similar size and category. Complexity Tax, Efficiency Dividend and Complexity Drag are scored against the peer set.

What Is Happening

What It Means

The Size of the Opportunity

the size of the opportunity per year

Actions & Solutions Worth Exploring

The Underlying Truth

A Useful Question to Ask

Bonus Opportunities

More opportunities worth exploring at your business.

~20-30%

SKU proliferation

Tail SKUs that drive less than 2% of revenue but absorb disproportionate operational cost.

~15-25%

Trade spend

Promotional spend as a percentage of net revenue. Small efficiency gains land as direct margin.

~30%

Forecast accuracy

Typical error rate in demand planning, compounding into inventory, service level and working capital cost.

Built to surface operating friction quickly. Not a replacement for deep diagnostic work.

What you've seen is just the start.

The initial read uses your inputs, external signals and modelled patterns.
Here's what a full picture looks like.

SignalPulse

An early read, using real signals. Built from limited inputs, external data and pattern-based modelling. Enough to identify likely drivers and support early decisions.

A Signal build

A connected system, built on full internal data. With full workflow, systems and financial data, the picture becomes more precise, more granular and continuous.

What you've just seen

A first read of where complexity is creating drag. Built from your inputs. Enough to identify where to focus and act immediately.

What a full diagnostic measures

A deeper view across five connected layers: Company Financials, Portfolio structure, Process and ways of working, Systems and data flows, Commercial and operational impact.

What organisations typically uncover

Higher complexity cost than expected
Hidden drag across systems, approvals and manual work
Far greater precision once real data is connected
Quick wins that weren't visible before, with disproportionate impact

Complexity creates a cost that compounds.
Reducing it creates an efficiency dividend that compounds in return.

We build decision systems.

Solutions in action.

Different challenges.
One core system.

Diagnose SignalPulse · 10 mins

Build 0 to 90 days

Operate Lifetime

Bring on the challenge.

Hi,

Help us understand your business unit

About your team

About your tools

About how things work

About the operating reality

Your first read, there.

Your read, there

What you've seen is just the start.

We build decision systems.

Find the cost. Find the fix.

Solutions in action.

Different challenges.One core system.

Diagnose SignalPulse · 10 mins

Build 0 to 90 days

Operate Lifetime

Bring on the challenge.

Different challenges.
One core system.