Welcome to SignalPrice.
The data worth digging into
Analyse what's driving the business, from consumer sentiment to pricing and demand, how you're showing up on the shelf and the assortment of SKUs you carry.
Channel Pulse
Where the brand is sold and who sets the price, market by market. The public shelf you compete on, not the sell-through you control.
Channel concentration
Where you're sold
Channel intelligence is built from your own distribution and sell-through data.
Price Pulse
Price position by market, retailer and competitor set. This is where a signal becomes evidence.
LEGO Pricing
Competition Pricing
Discount to RRP
Promotional pressure
Pricing pressure
Profit Pulse
Retail price stripped back through VAT, retailer margin and cost of goods to a directional profitability index.
LEGO Profitability
Top Profit Potential
Competition Profitability
Margin recovery
Demand Pulse
Where attention and units sit against margin. High demand on low margin is money on the table. Low demand on low margin is a rationalisation question.
LEGO Demand
Competition Demand
Demand ร Margin
Shelf Pulse
How the brand shows up and converts on the retailer page. Measured on the live retail page, not a cleaned catalogue title, so it's like for like.
Listing fix-list
Product title score
Product pack score
Shelf opportunities
Consumer Pulse
How customers rate the brand against its rivals, market by market.
Complaint queue
Consumer pulse
Range & Assortment
ReferenceEvery set we track, LEGO and the main competitors, in two browsable tables. This is the raw range the rest of the console is built on.