Signal Analytics · Signal Frame

If AI can't see your brand in the first five seconds, your consumer can't either.

Drop a video ad in. Get an honest ABCD score back in two minutes, built on Google's framework and calibrated on the signals that move performance. Every read ends in the one fix worth making.

Score an ad How it works
Scoring console · sample read Sample
A · Attract
3.2
Slow open, no early cut
B · Brand
5.0
Logo lands at 50s
C · Connect
3.0
No category claims
D · Direct
6.3
Two written CTAs

4 scores · 12 signals · 2 minutes

Four scores. No fluffing.

Read the signal · build the system

Score an ad

What it does

Every ad graded on the same four dimensions.

Each score is built from raw signals the model extracts from the video itself. No vibes, no opinions, and the workings shown underneath.

A
Attract
Hook pace, opening shot length, visual novelty. Does the ad earn the next two seconds.
B
Brand
Logo, product, name and voiceover in the first five seconds. If we can't see you, neither can they.
C
Connect
Pace shift after the hook and claim density. Does the ad slow down enough to land a message.
D
Direct
CTAs on screen, spoken in the final seconds, brand at sign-off. Does it ask.

How it works

Drop. Wait. Read.

Upload a file, confirm the brand and platform. The pipeline runs the Google models, the scoring engine grades the signals, you get the verdict.

01
Drop the ad
Upload an MP4, MOV or WebM up to 500MB. Confirm the brand and the platform it runs on. That is it.
02
The pipeline runs
Video Intelligence pulls shots, logos, text and objects. Speech-to-Text takes the voiceover. Vision reads stylised end-frame CTAs.
03
Scores in two minutes
A, B, C and D each scored 1 to 10, with the raw signal evidence shown and the weakest dimension named.

Sample analysis

Gillette BODY razor, 56 seconds.

Real ad, real signals, real scores. This is what comes out the other end.

Brand: Gillette Duration: 56s Platform: YouTube Rules: v1.0
A · Attract
3.2
/ 10
Zero cuts in the first three seconds. Opening shot held five seconds before any movement.
B · Brand
5.0
/ 10
One brand signal in the first five seconds. The logo does not appear until 50 seconds in. Too late.
C · Connect
3.0
/ 10
Pace drops 2.5x after the hook, but zero category claims surface in text or voiceover.
D · Direct
6.3
/ 10
Two written CTAs. No spoken CTA in the final five seconds. Brand at sign-off, no URL.
The Decision
Fix Connect first. It is the weakest score at 3.0.

The ad already slows down after the hook, so the room to land a message is there and unused. Surface two category claims in the middle third and the score moves without a reshoot.

Score your first ad.

Two minutes from drop to result. The scores are pinned in baseline tests and reproducible, so the same ad reads the same way every time.

Score an ad