Signal Analytics · Signal Media
Compare a CPG media plan against the recommended channel and sub-channel split. Signal Media keeps the planner logic intact and ends where every Signal product ends, with the move worth making.
Every plan ends in a decision, not a chart.
Read the signal · build the system
A planning layer for split, budget movement and ROI proxy.
Three steps, one screen. Pick the company, enter the plan you are running, then read the gap against the recommended mix.
The verdict leads. The workings sit underneath.
Signal Media states the call first, then shows the channel and sub-channel evidence behind it, ready to export.
£320k of working media rebalanced, at a £1.15 ROI proxy per £1. The call is stated first, the workings sit beneath it.
Load a company, drop in your split and read the signal. Comparative planning proxies, not a live econometric model, and honest about it.
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