Run media planning signals.
Select a company, enter your working media budget and current channel split. Media Pulse compares your plan against recommended category and sub-channel splits using the original MediaPulse planning logic.
Set up the media plan
Start with a company. Media Pulse shows the recommended media plan first. Then enter your own plan below, up to a maximum total of 100%.
Headline media signal
The biggest gap between your current split and the recommended channel mix.
Recommended split by channel
Channel recommendation generated from MediaPulse marginal ROI, saturation and confidence inputs.
| Channel | Recommended % | ROI proxy (£/£1) |
|---|
Plan comparison
Your plan versus recommended split, with category rows and sub-channel expansion.
| Channel | Your % | Recommended % | ROI proxy | Spend (£) | Weighted ROI (£/£) |
|---|---|---|---|---|---|
| Total | — | — | — | — |
Sub-channel planning view
Recommended media split expanded into Search, YouTube, Retail Media, TikTok, Meta, CTV and other sub-channels.
| Channel group | Sub-channel | Recommended % | Recommended spend | Sub-channel ROI proxy |
|---|
Channel ROI benchmarks
Illustrative MediaPulse planning values by company. These are source planning proxies for comparison, not commercial price recommendations.
How this model works
MediaPulse recommendation logic
Recommended channel split is weighted using marginal ROI, lower saturation and confidence. Sub-channel splits use fixed media planning defaults from the MediaPulse source file. ROI proxy is then multiplied by the sub-channel adjustment factor.
Important caveat
This is an illustrative planning layer, not a live econometric model. It is useful for comparative decisions, consistency and prioritisation.