Signal Analytics · Media Pulse

Media planning signals for channel mix decisions.

Compare a CPG media plan against recommended channel and sub-channel splits. Media Pulse keeps the original planner logic intact, then presents it in the newer Signal product shell.

Run Media Pulse →

How it works

A planning layer for media split, budget movement and ROI proxy comparison.

01 · Input

Choose the company and budget

Select a CPG company, set a working media budget and load the recommended planning baseline.

02 · Compare

Enter the current media split

Compare TV, Digital, Social, PR & Events, OOH, Audio and CRM against the recommended split.

03 · Analyse

Review channel and sub-channel signals

See the gap, spend movement, weighted ROI proxy and sub-channel detail, then export the summary or benchmark table.